Introduction

The strategy of Bifröst University for 2008-2012, as outlined below, is based on the work of the Board of Directors and management of Bifröst University.
Bifröst University is a private, non-profit organisation with an independent Board of Directors which is composed of representatives of the business sector and the University’s Alumni Association, in addition to representatives of the University Council.

Vision

To continue to educate leaders for the business sector and society as a whole.

Role

To prepare students for positions of responsibility, leadership and management at the national and international level with well-rounded academic training in the field of social sciences.
To strengthen the Icelandic economy through quality education and dynamic research activities.
To build a society with good living conditions for all and an emphasis on human dignity and an environment that is conducive to human development.

Objectives

To build a solid international university with a strong network of links with other universities, professionals, the business sector and society.
To develop vigorous research in the field of social sciences, focusing on the Icelandic and international economic and business sector.
To strengthen students’ initiative, adaptability and flexibility, and to enhance their decision-making and leadership skills.
To produce graduates who possess the knowledge and training required to take on real-life problems, and who possess an international vision, good collaborative and communication skills and a creative and critical mindset.
To take advantage of Bifröst University’s unique position to build an environmentally sound community.
To further strengthen Bifröst University’s unique position as a family-friendly university village with short lines of communications and good basic services.

Values

Learn – A good education produces qualified individuals, ready to take responsibility and provide leadership in the business sector and society as a whole.
Live – Independent and broad-minded individuals with a positive attitude to any subject will earn the trust and respect of others.
Play - Pleasure and play promote results in life and work.

Future Vision - Bifröst University

Bifröst University is a centre of knowledge engaged in competition with other universities, domestic and foreign.
The University seeks to achieve a competitive edge through its flexibility, innovation and quality, a large number of applicants to select from and a qualified staff.
The Bifröst University community, the University Village, will continue to be, increasingly, a part of the university’s unique status and appeal.
Bifröst University will always have a qualified teaching and student service staff that will work together as one to achieve the University’s goals.
Bifröst University will constantly seek ways to improve academic results and student services, and will adopt new working methods to this end using methods which will include active co-operation between students and staff members.
The staff and students of the University will be active participants in the public debate and display pride and forward thinking.
Bifröst University is alert to new opportunities that answer the needs of students, the economy and society as a whole.
The University will aspire to show initiative in adopting new methods of teaching through technological innovation and systems that are suited to the pace of the modern age.
Bifröst University seeks to give its students a competitive edge in the job market on completion of their studies.
Bifröst University is an independent university that holds its staff and students to high standards and possesses the flexibility to adapt to changes in the international community.
Bifröst University provides personal services and good facilities for learning and development to each and every student.
Community. Bifröst University is a participant in the development of the international academic community.
The University fosters ties with domestic and foreign universities for the purpose of increasing course offerings and strengthening research co-operation.
It is important for the University to maintain strong co-operation with the business community and the Alumni Association. The municipality of Borgarbyggd is an important partner in the development of the university community.

Students

The University strives to attract qualified individuals who possess creativity, initiative and communication skills, and to offer them a first-class education in the field of social sciences.
The University expects students to play a significant role in the creation of knowledge and shaping of the university community.
The University emphasises an active link between studies, on the one hand, and business, government administration and politics, on the other hand.
The University seeks to offer equal opportunities for study, regardless of gender, age, financial status, disability or domicile and thereby brings together a diverse group of students with different backgrounds, education and experience.

Staff

Bifröst University wants to benefit from a well educated and competent staff.
The University wants to secure its competitive position with interesting projects, good wages, realistic career development options and good facilities for staff members.
The University emphasises attracting quality teachers from overseas partner universities and individuals who are prominent experts in Icelandic and international business.
The University will emphasise granting full independence of research to its academic staff members and encourages them to engage in research.